Hanuman New Year OOH Campaign
Secured 20–50% media discounts and double exposure for a New Year OOH campaign.
The Challenge
With concerts and New Year countdown celebrations cancelled, Hanuman — long a visible, symbolic presence during this season — wanted to continue the tradition in a way that gives people hope for the new year.
Our Approach
- Recommended LED screens along Phnom Penh's major roads to broadcast the countdown and share a message of unity.
- Honored the moment respectfully, keeping the brand present and bringing the city together.
The Results
Secured a 20%–50% discount on rates through strategic negotiation and media relationships.
Doubled exposure within the same budget, including bonus placement on THE BRIDGE LED screen.
An extended two-week LED run at no additional cost.
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